Located in the Las Vegas Springs Preserve, the Nevada State Museum needed strong identity and effective branding to establish it's presence in the dense landscape and complex built-environment of the Springs Preserve. We responded by designing bold new identity for the museum, then applying that brand at key points of visual importance. We then developed a branded wayfinding program to reinforce the identity of the museum while facilitating navigation along the complex arrival path.
Inside, we developed a system of destination branding and area and room identification elements that leverage the Nevada brand by incorporating the shape of the State of Nevada. Destination markers also include graphic panels that can easily be changed to reflect the nature of current exhibits. Consistent with the values of the Museum, all graphic elements utilize elegant, high-touch recycled materials. The end result is a highly visible, easy to navigate environment that is consistently and appropriately branded.
Creative Team: Pacific Studios, Weidner Architectural Signage