Fox Partners asked us to design new signage for Whole Foods Market in downtown Sebastopol and to enhance the "market" feel of the project. We responded with a new arch design conjuring images of Pikes Place and other famous outdoor markets. The sign design uses unlit dimensional letters with white faces and green edges that match Whole Foods Market's logo color. Lighting is provided by LED gooseneck fixtures by RAB Lighting that complete the vintage look but utilize cutting edge, energy saving technology.
See more photos by clicking here and see below for some of the imagery that informed the design process.