About
Ross Luthin Creative is a two person experiential graphic design, wayfinding and sign design firm founded in 2000 by Gordy Ross and Ted Luthin on the premise that good design has the power to make places more interesting, experiences more memorable, destinations easier to find and businesses more successful.
Since then, we have applied this concept to the enhancement of every type of project, designing sign programs and environmental graphics for mixed-use developments, destination resorts, corporate campuses, retail centers, office buildings, multifamily residential complexes, colleges, universities, student housing and medical centers. Our services include: experiential graphic design, signage design, master sign programs, and identity design.
Principal Only - By Design
Ross+Luthin Creative was conceived as and remains a two-person, principal only firm. Doing the creative work has always been our passion, so we chose to stay lean. That means that every project receives the full attention of both principals bringing decades of creativity and experience to every aspect of our work. Your design is never delegated to less experienced junior staff and when you have questions, we are here for you.
Gordy Ross
Having accumulated over forty years of work in the Experiential Graphics profession, Gordy utilizes his wealth of experience to lead the creative efforts of Ross/Luthin Creative. A founding principal of the firm, his work is a blending of spatial planning, technical know-how and creative intuition. Gordy applies many of his experiential assets to each project: brand application in the built environment, site planning, understanding project and tenant identity needs, materials knowledge and fabrication techniques,, budget awareness and value engineering.
His extensive work as a Designer and Creative Director has included leading the creative efforts for a broad range of projects - from corporate campuses and medical facilities to boutique wineries and regional retail centers.
EDUCATION
Cal State University, Hayward
Bachelor of Fine Arts
Ted Luthin
As a partner in Ross/Luthin Creative, Ted's principal roles in the design process are planning, programming and design development. With over thirty years in the Experiential Graphic Design field and five years in the fields of architecture and construction, Ted combines the creative skills of a designer with the practicality of a detail oriented project manager. His ability to organize complex project programs is vital in the company’s work on large campuses in both the public and private sectors.
Prior to co-founding Ross/Luthin Creative, Ted spent six years as Design Department Head and Project Director for a design/build environmental graphics firm. There, he was responsible for managing and taking an active role in all aspects of a project including sales presentations, contract negotiations, design process management, fabrication and installation.
EDUCATION
Cal Poly, San Luis Obispo
Bachelor of Architecture